The Top 3 Myths (vs. Reality) Associated with Customer Loyalty and Customer Loyalty Programs

Customer Loyalty Myths vs. Reality

                                 Customer Loyalty Myths vs. Reality

The Top 3 Myths Related to Customer Loyalty & Customer Loyalty Programs

The Harsh Reality About Customer Loyalty

                          The Harsh Reality About Customer Loyalty

Achieving High Degrees of Customer Loyalty is Even More Elusive Than Ever

The Harsh Reality About Customer Loyalty - Continued

                          The Harsh Reality About Customer Loyalty – Continued

 

Customer Loyalty is Declining Across the Board for Many Industries

Revealed: Root Causes for Customer Defection

                             Revealed: Root Causes for Customer Defection

 

Why Customers are Defecting to Other, Competitor Companies

Customers Feedback on the Major Factors that Drive Their Continued Loyalty

           Customers Feedback on the Major Factors that Drive Their Continued Loyalty

What Factors Drive Customer Loyalty The Most

 

Myth #1: Understanding Customer Satisfaction is Enough to Predict Loyalty

 

Customer Satisfaction is Only One Insight in Determining both Short-Term and Long-Term Customer Loyalty

Customer Satisfaction is Only One Insight in Determining both Short-Term and Long-Term Customer Loyalty

Holistic Insights You Must Have to Drive Effective Customer Loyalty Programs – Part 1

Customer Satisfaction is Only One Insight in Determining both Short-Term and Long-Term Customer Loyalty - continued

Customer Satisfaction is Only One Insight in Determining both Short-Term and Long-Term Customer Loyalty – continued

Holistic Insights You Must Have to Drive Effective Customer Loyalty Programs – Part 2

 

360° Loyalty Insights Enable High Degrees of Loyalty

                           360° Loyalty Insights Enable High Degrees of Loyalty

Effective Customer Loyalty Programs Are Highly Tailored Based on Multi-Dimensional Customer Loyalty Insights Shown Above

 

Customer Loyalty Management is Multi-Dimensional

Customer Loyalty Management is Multi-Dimensional

Effective Customer Loyalty Programs are Multi-Dimensional in Their Approach and Focus on Many Program Objectives

Customer Loyalty Management is Multi-Dimensional

 

Customer Loyalty is Established & Maintained by Nearly Every Department within the Company

Customer Loyalty is Established & Maintained by Nearly Every Department within the Company

Customer Loyalty is Everyone’s Responsibility within the Company

The end

 

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About StevenJeffes
About Steve Jeffes: Steven Jeffes is a thought leader in developing world-class corporate innovation, CRM, marketing, social media, loyalty, customer retention and customer experience programs. The recipient of many awards (http://www.stevenjeffes.com/stevenjeffes_awards.html), Steve is expert marketing strategy design & optimization: design, development and launch of world-class and best practice marketing and social media programs; change management organizational design and process excellence in marketing, sales, customer service, engineering, product management; and development of successful sales and sales management programs for Fortune 100 companies and government entities. He holds dual B.B.A. degrees in Computer Science and Finance from Temple University and a Master’s in Organizational Design and Excellence from the University of Pennsylvania/Wharton. Steve can be e-mailed at stevenjeffes@gmail.com or contacted via phone at 518-339-5857.

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